TV-over-IP IPTV, Streaming, Broadband
Now TV launches Hong Kong's first addressable TV advertising service
Feb 14, 2024 – HKT's Now TV [SEHK: 6823] has launched Hong Kong’s first addressable TV advertising service, leveraging its first-party data to enable more precise campaign targeting for enterprises.
News categories:
HKT, Now TV, Bruce Lam, Derek Choi, Advertising, Big Data, Digital TV, Hong Kong, IPTV
Nexxen integrates streaming viewership data from PeerLogix
Feb 15, 2024 – Nexxen has augmented its TV Intelligence solution with aggregated and scaled streaming viewership data from platforms like Netflix, Hulu and Disney Plus via a partnership with PeerLogix.
News categories:
Nexxen, PeerLogix, Jessica La Rosa, William Gorfein, Advertising, Big Data, Digital TV, Streaming, Worldwide
DISH Media partners with PubMatic on programmatic for SLING TV
Feb 15, 2024 – PubMatic (Nasdaq:PUBM) has announced a partnership with DISH Media (NASDAQ:SATS) that allows SLING TV to tap into PubMatic's supply path partnerships to access demand via private marketplace deals.
News categories:
PubMatic, DISH Media, Nicole Scaglione, Andrew Tint, Brad Stockton, Advertising, Big Data, Digital TV, Streaming, USA
Smart TV growth expands big-screen dominance in 2023
Feb 14, 2024 – NPAW has released findings from its 2023 video streaming report. The time the average user spends watching content per day increased globally in 2023, by 12% for VoD and 4% for Linear TV content.
News categories:
NPAW, Ferran G. Vilaró, Digital TV, Market Research, Streaming, Worldwide
U.S. home entertainment spending up 16.8% in 2023
Feb 7, 2024 – According to DEG, overall U.S. consumer spending on digital and physical home entertainment formats in 2023 was $43 billion, a 16.8% increase from the almost $37 billion consumers spent in 2022.
News categories:
Digital Entertainment Group, Digital TV, DVD, Market Research, Streaming, USA
castLabs' DRM and Synamedia forensic watermarking for new Plex TVOD service
Feb 13, 2024 – Plex has opted for castLabs cloud-based DRMtoday for their newly launched TVOD service: Plex Rentals. The premium library is secured using Synamedia's ContentArmor forensic watermarking.
News categories:
castLabs, Synamedia, Plex, Michael Stattmann, Alain Durand, Shawn Eldridge, Digital TV, DRM, Streaming, USA, Watermarking
Nielsen expands YouTube CTV ad measurement in 11 countries
Feb 8, 2024 – Nielsen will integrate YouTube CTV measurement into Nielsen ONE Ads to measure audiences in Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand and the UK.
News categories:
Nielsen, YouTube, Deirdre Thomas, Kate Alessi, Advertising, Australia, Big Data, Digital TV, Germany, India, Indonesia, Italy, Japan, Korea, Mexico, Philippines, Streaming, Thailand, UK
Sub-Saharan Africa to add 9 million SVOD subscriptions
Feb 12, 2024 – According to Digital TV Research, Sub-Saharan Africa will have 16 million paying SVOD subscriptions by 2029, up from 7 million at end-2023.
News categories:
Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, Streaming
Norlys ensures accurate EPG schedule info with Media Distillery
Feb 8, 2024 – Media Distillery has announced that Norlys has gone live with EPG Correction Distillery to enhance the user experience (UX) for its video service customers.
News categories:
Media Distillery, Norlys, Roland Sars, Jacob Vestergaard, Denmark, Digital TV, IPTV, UX
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