Digital TV News: WarnerMedia

German pay TV and paid video surpasses €4 billion in 2020
Aug 3, 2021 – The market for pay TV and paid video ion Germany continues to show highly-dynamic growth according to VAUNET. Revenues generated by pay TV und paid VoD reached a total volume of 4.2 billion euros in 2020.
News categories: VAUNET, Frank Giersberg, Tim Werner, Elke Walthelm, Nicole Agudo Berbel, Henning Nieslony, Hannes Heyelmann, Cable TV, Digital TV, Germany, IPTV, Market Research, OTT, Satellite

AT&T premium TV down 473k; Vrio down 239k; HBO up 3.6M video subs in 2Q 2021
Jul 26, 2021 – AT&T (NYSE:T) has reported results for 2Q 2021. Global HBO Max and HBO subscribers grew by 3.6 million. Total U.S. premium TV connections were down 473,000 in the quarter. Vrio in Latin America lost 239,000 subscribers.
News categories: AT&T, Digital TV, IPTV, Latin America, OTT, Results, Satellite, Subscribers, USA, Worldwide

CNN+ streaming service to launch in Q1 2022
Jul 20, 2021 – CNN+ will feature original, live, on demand and interactive programming as a standalone D2C service with offerings that are separate and distinct from CNN, CNN International, HLN and CNN en Español linear TV channels.
News categories: CNN, Jeff Zucker, Andrew Morse, Digital TV, OTT, USA

HBO Max rolls out in Latin America and the Caribbean
Jul 2, 2021 – HBO Max is rolling out in 39 territories in Latin America and the Caribbean, marking the streaming platform’s first launch outside of the U.S. and kicking off its global expansion.
News categories: HBO Max, Johannes Larcher, Luis Durán, Caribbean, Digital TV, Latin America, OTT

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, OTT, Smart TV, USA

Xandr unifies audiences across CTV and linear addressable
Jun 30, 2021 – Xandr has announced inventory analysis that unifies audiences and ad systems across linear addressable and OTT, so TV distributors can maximize yield and ad buyers can reach the audiences they care about.
News categories: Xandr, WarnerMedia, Aaron Martin, Amy Leifer, Advertising, Big Data, Digital TV, USA

More than 11 million addressable TVs for VIZIO in the U.S.
Jun 9, 2021 – VIZIO (NYSE: VZIO) now has more than 11.2 million addressable TVs in the U.S. capable of frame-accurate dynamic ad insertion, representing a significant milestone for the addressable advertising consortium, Project OAR.
News categories: VIZIO, Adam Gaynor, Kristine Bayles, Darren Sherriff, JP Colaco, Steve Silvestri, Advertising, Digital TV, OTT, Smart TV, USA

WarnerMedia trials national addressable TV with Comscore
Jun 9, 2021 – WarnerMedia is the first to formally participate in Comscore’s National Addressable TV programmer trials. Starting in late 2020, WarnerMedia executed campaigns across multiple MVPD platforms, with measurement powered by Comscore (NASDAQ: SCOR).
News categories: Comscore, WarnerMedia, David Algranati, JP Colaco, Advertising, Digital TV, USA

HBO Max launches ad-supported tier
Jun 2, 2021 – HBO Max has launched an advertising-supported subscription tier. With the launch, HBO Max consumers can now choose between the existing ad-free subscription option at $14.99 per month, or one with ads for $9.99.
News categories: HBO Max, Andy Forssell, JP Colaco, Advertising, Digital TV, OTT, USA