Digital TV News: Aster

Samba TV releases State Of Viewership report
Feb 6, 2025 – Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

World Surf League partners with LTN on live event distribution
Feb 4, 2025 – The World Surf League (WSL) is to use LTN's remote production, monetization and distribution technologies to deliver coverage on global broadcast, digital, and FAST platforms.
News categories: LTN, World Surf League, Chris Myers, Rob Hammer, Content Distribution, Digital TV, TV-over-IP, Worldwide

Barb launches prototype phase for Barb Panel Plus
Jan 30, 2025 – Barb has commissioned two prototypes and two new data sources for Barb Panel Plus, which extends Barb's use of big data sets for integration with UK panel data.
News categories: Barb, Caroline Baxter, Advertising, Big Data, Digital TV, HbbTV, Set Top Box, Smart TV, UK

UK BVOD ad spend expected to have grown 12.4% YoY in 2024
Jan 30, 2025 – According to an Advertising Association/WARC report, UK ad spend rose 9.7% to £10.6bn in the third quarter of 2024. BVOD ad spend is expected to have grown 12.4% at end-2024.
News categories: Advertising Association, WARC, Stephen Woodford, James McDonald, Advertising, Digital TV, Market Research, Streaming, TV Services, UK

Africa E&M expected to outpace global growth over next five years
Jan 28, 2025 – Entertainment & Media (E&M) markets across South Africa, Nigeria and Kenya are expected to see revenue growth ahead of the global average (3.9% CAGR through 2028), according to PwC.
News categories: PwC, Alinah Motaung, Charles Stuart, Nana Madikane, Advertising, Digital TV, Gaming, Kenya, Market Research, Nigeria, South Africa, Streaming

MRC accredits Nielsen Big Data + Panel TV measurement
Jan 22, 2025 – The Media Rating Council has accredited Nielsen's Big Data + Panel National TV measurement. Big Data + Panel combines Nielsen's representative panel measurement with data from STBs and smart TVs.
News categories: Nielsen, Media Rating Council, Karthik Rao, George Ivie, Paul Ballew, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA

NAB releases Future of Television Initiative report
Jan 17, 2025 – The National Association of Broadcasters (NAB) has released the final report on its Future of Television Initiative (FOTVI). The FOTVI aimed to ensure a smooth transition to ATSC 3.0.
News categories: National Association of Broadcasters, Curtis LeGeyt, ATSC 3, Content Distribution, Digital TV, Market Research, Set Top Box, Smart TV, USA

XREAL announces AR collaborations at CES 2025
Jan 8, 2025 – At CES, XREAL has announced augmented reality (AR) collaborations with BMW, Google, Qualcomm, Bose, T-Mobile, Mawari and more. With BMW, XREAL will demo 3D entertainment for passengers.
News categories: XREAL, Chi Xu, Luis Ramirez, John Saw, Nick Smith, Automotive, CES2025, Digital TV, Metaverse, Semiconductor, Worldwide

Run3TV selects Velope.TV to provide starter application
Jan 7, 2025 – Run3TV has selected Velope.tv to develop a starter application for stations that want to deploy ATSC 3.0 applications while limiting their investment in data and fees for interactive services.
News categories: Run3TV, Velope.TV, Michael Collette, Michael Gregor, Apps, ATSC 3, CES2025, Digital TV, Middleware, USA