Digital TV News: Prime Video

U.S. TV viewing hits four-year high in January
Feb 20, 2024 – Nielsen's January 2024 report of The Gauge has revealed that January TV viewing levels soared with January producing nine of the 10 highest daily streaming levels ever.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Ad tiering pays off as 36% of U.S. subscribers upgrade to avoid ads
Feb 20, 2024 – According to a report from Bango, the launch of ad-funded tiers has driven more than a third of U.S. subscribers (36%) to upgrade their services.
News categories: Bango, Paul Larbey, Advertising, Digital TV, Market Research, Streaming, USA

Barb releases Q4 2023 UK SVOD subscriptions data
Feb 7, 2024 – Barb has released data from its Establishment Survey showing that 18.8m UK homes (65.4%) had access to an SVOD service in Q4 2023, a decrease from 19.3m (67.3%) in Q3 2023.
News categories: Barb, Doug Whelpdale, Digital TV, Market Research, Streaming, UK

Planetcast launches content supply chain management system
Feb 6, 2024 – Planetcast has launched its NexC single-window content supply chain management system to simplify content management, distribution and monetisation for media & entertainment companies.
News categories: Planetcast, Sanjay Duda, Venugopal Iyengar, Content Distribution, Digital TV, Streaming, Worldwide

US streaming services must focus on value to retain subscribers
Jan 25, 2024 – Kantar has released figures showing that 95% of American households now have at least one streaming subscription, indicating near total market saturation in the country.
News categories: Kantar, Hannah Avery, Digital TV, Market Research, Streaming, USA

Prime Video ads to generate over $2bn in revenue in 2024
Jan 30, 2024 – Analysis from Omdia reveals that ad-supported Prime Video is set to generate more than $2bn in incremental revenue in 2024, its launch year, in addition to revenue already generated by ads during live sports.
News categories: Omdia, Matthew Bailey, Advertising, Digital TV, Market Research, Streaming, Worldwide

Bell launches next generation Fibe TV service
Jan 25, 2024 – Bell has launched its next generation Fibe TV service in Atlantic Canada with live TV, on demand shows and apps all in one place, and powerful search options to make the experience even better.
News categories: Bell, Glen LeBlanc, Android TV, Canada, Digital TV, IPTV, Set Top Box

Titan OS unveils OS and advertising platform for Smart TVs
Jan 23, 2024 – Titan OS has launched operations, introducing an independent European operating system for smart TVs, and debuting its Titan advertising division to help advertisers reach more relevant audiences.
News categories: Titan OS, TP Vision, Currys, Jacinto Roca, Tim Edwards, Kostas Vouzas, Susie Moan, Advertising, Digital TV, Europe, Latin America, Smart TV, TV OS, UK

Apple previews entertainment experiences on Apple Vision Pro
Jan 16, 2024 – Apple has announced entertainment experiences for its Apple Vision Pro. Vision Pro enables users to watch new shows and films from streaming services including Apple TV+ and Disney+.
News categories: Apple, Disney, Greg Joswiak, Bob Iger, Digital TV, Metaverse, Streaming, Worldwide