Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)
Exset launches QR Code TV app for return path purchase in unconnected homes
Sep 30, 2014 – Exset has announced the launch of a TV-based QR code app. The app provides a return path for the disconnected home by allowing advertisers to place a code in their TV advert which can be scanned by the subscriber's smartphone or tablet.
News categories:
Exset, Andrew Pons, Advertising, Apps, Worldwide
Opera launches advertising solution for connected TV
Sep 9, 2014 – App publishers, Smart TV device manufacturers and pay-TV operators are now able to monetize their content by serving video advertising, on any platform, with the launch by Opera Software of the Opera TV Ads SDK.
News categories:
Opera Software, Aneesh Rajaram, Advertising, Apps, Digital TV, HTML5, IBCShow, Smart TV, Worldwide
Mobile Video on LTE Surpasses 3G
Sep 3, 2014 – Citrix has released the Citrix Mobile Analytics Report for the second half of 2014. The latest report finds that mobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks.
News categories:
Citrix, Mark Davis, 5G, Advertising, Digital TV, Market Research, Worldwide
TV advertising regains its mojo
Aug 20, 2014 – Global TV advertising expenditure will reach $236 billion in 2020, up by 38% - or $64 billion - from 2013 and up by 54% ($82 billion) on 2010, according to a report from Digital TV Research.
News categories:
Simon Murray, Advertising, Africa, Asia, Digital TV, Digital TV Research Reports, Europe, Latin America, Market Research, Middle-East, North America, Worldwide
Mobile media revenue to approach $380 billion by 2018
Aug 4, 2014 – According to Strategy Analytics, spending on consumer mobile media services consumed via the handset (which excludes tablet spend) will rise from just above $236 Billion in 2013 to approach $380 Billion by 2018.
News categories:
Strategy Analytics, Nitesh Patel, David MacQueen, Advertising, Digital TV, Market Research, Mobile, Streaming, Worldwide
Rovi entertainment discovery and monetization technologies for Grundig TVs
Mar 18, 2014 – Rovi (NASDAQ: ROVI) has announced that Grundig has signed agreements for the use of Rovi TotalGuide CE and Rovi Advertising products in Grundig LED TVs distributed in Germany, the Nordic region, Western Europe, Turkey, and Russia.
News categories:
Rovi Corp, Grundig, Akin Garzanli, Pim Versteeg, Advertising, Denmark, Europe, Finland, Germany, Iceland, Middleware, Norway, Russia, Smart TV, Sweden, Turkey
Optimal and Civolution offer TV-synced ads via Facebook Exchange
Oct 23, 2013 – Civolution and Optimal have announced a partnership allowing brands and agencies to buy Facebook ads in complete synchronization with TV commercials.
News categories:
Civolution, Optimal, Inc, Rob Leathern, Alex Terpstra, Advertising, Digital TV, Social TV
ACTV8.me working with NCR and Intel on TV Wallet
Oct 1, 2013 – ACTV8.me has announced today that it is working with NCR (NYSE: NCR) and Intel (NASDAQ: INTC) to launch a cloud-based, digital TV wallet that will be made available to millions of TV viewers around the world. The technology seamlessly integrates with television advertising.
News categories:
ACTV8.me, Intel Corp, NCR, Brian Shuster, Chris Lybeer, Jose Avalos, Advertising, Digital TV, Middleware, Set Top Box, Smart TV
Europe holds back full global TV ad recovery
Aug 28, 2013 – Global TV advertising expenditure will reach $219 billion in 2018 for the 55 countries covered in the TV Advertising Forecasts report from Digital TV Research, up by 32% - or $53 billion - from 2012.
News categories:
Advertising, Digital TV, Digital TV Research Reports, Market Research
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