Streaming (Over-the-top, OTT, P2P, PC-TV, Internet TV, online video, IP Video) News

EMX onboards Inscape data for CTV 'Incremental Reach Measurement'
Aug 25, 2020 – EMX has added a Connected TV 'Incremental Reach Measurement' product. The product integrates TV viewing data from Inscape with its own campaign delivery data in a data warehousing, reporting, and analytics solution.
News categories: Engine Media Exchange, Inscape, Michael Zacharski, Greg Hampton, Advertising, Big Data, Streaming, Worldwide

Chinese streaming platforms taking over SE Asian markets
Aug 25, 2020 – The Southeast Asian streaming industry has seen considerable changes this last year as Chinese streaming services have been taking over a large part of viewers and investing in local content, according to Dataxis.
News categories: Dataxis, Cambodia, Digital TV, Indonesia, Malaysia, Market Research, Myanmar, Philippines, Singapore, Streaming, Thailand, Vietnam

CTV more effective than linear in driving consumer behaviors
Aug 25, 2020 – Unruly has released a report on consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. One takeaway is that CTV advertising performs better than linear TV across key indicators.
News categories: Unruly, Terence Scroope, Advertising, Big Data, COVID-19, Digital TV, Market Research, Streaming, UK, USA

Quectel LTE modules integrate ENENSYS eMBMS middleware
Aug 24, 2020 – Quectel (603236.SS) has announced that its LTE modules and dongles can now be deployed with eMBMS middleware from ENENSYS. Quectel's modules can be integrated into devices, enabling LTE broadcast features with ENENSYS' technology.
News categories: Quectel, ENENSYS, Alexander Bufalino, Bartolo Scanavino, Hardware, Middleware, Mobile, Worldwide

ITV launches data partnership with InfoSum
Aug 24, 2020 – ITV is to partner with identity infrastructure provider InfoSum as part of a first-party data strategy that will make its 30 million ITV Hub users available for advertisers to match against and activate as target audiences.
News categories: ITV, InfoSum, Kelly Williams, Nick Halstead, Advertising, Big Data, Digital TV, Streaming, UK

U.S. consumer spending on digital entertainment up 33% in 1H 2020
Aug 20, 2020 – DEG: The Digital Entertainment Group has released its Mid-Year 2020 Home Entertainment Report. U.S. consumers spent more than $1.5 billion on digital entertainment through EST and VOD in the second quarter of 2020.
News categories: Digital Entertainment Group, Digital TV, Market Research, Streaming, USA

ITV invests in BritBox Australia
Aug 20, 2020 – ITV SVOD Australia, a wholly-owned subsidiary of ITV plc, has agreed to invest AUD 17.7 million in The BritBox Australia Partnership over a period of three years. BBC Studios will be providing equal funding.
News categories: ITV plc, Australia, Digital TV, Streaming, Venture Capital

COVID-19 effect on video ad performance and media consumption continued in Q2
Aug 19, 2020 – As the pandemic continues, so does its impact on the video advertising ecosystem, shows a report from Extreme Reach. Following a drop in Q1, the share of video impressions served to connected TV platforms in the U.S. rose to 40% in Q2.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, COVID-19, Digital TV, Market Research, Streaming, USA

Spacecom and NOVELSAT demonstrate video delivery over AMOS-17 satellite
Aug 19, 2020 – Spacecom (TASE: SCC) and NOVELSAT have demonstrated end-to-end delivery of video over AMOS-17, from network core to network edge, serving user devices over a wireless network and showcasing a high-quality user experience.
News categories: Spacecom, NOVELSAT, Eran Shapiro, Aviv Ronai, 5G, Content Distribution, Digital TV, Europe, Satellite