Digital TV News: ROKU

COVID-19: Flat-panel TVs down; Streaming media adapters up
Jul 22, 2020 – According to ABI Research, uncertain 2020 economic conditions caused by COVID-19 is negatively affecting the global flat-panel TV market but has caused a surge in streaming media adapter shipments.
News categories: ABI Research, Khin Sandi Lynn, COVID-19, Digital TV, Market Research, Set Top Box, Smart TV, Worldwide

Kantar launches industry-wide ad effectiveness measurement platform
Jul 22, 2020 – Kantar has announced Project Moonshot, an industry initiative to assess the impact of advertising. Also being announced are cookie-less measurement partnerships including Dish, Pinterest, Roku, Snap, Spotify and Twitter.
News categories: Kantar, Jane Ostler, Gaurav Shirole, Itamar Benedy, Nick Lawson, Advertising, Big Data, Digital TV, Worldwide

Roku survey finds nearly 1 in 3 U.S. TV households are cordless
Jul 21, 2020 – Roku (NASDAQ: ROKU) has announced findings from its annual Cord Cutting study, including new insights shared by U.S. consumers about how the COVID-19 pandemic is influencing the shift to streaming.
News categories: Roku, Matthew Anderson, COVID-19, Digital TV, Market Research, OTT, USA

Roku selects Accedo as a Preferred Developer for Latin America
Jul 14, 2020 – Accedo has been named a preferred developer in Latin America as part of Roku's Preferred Developer Program. The program is designed to help regional publishers more easily find channel developers.
News categories: Accedo, Roku, Paloma Santucci, Yulia Poltorak, Digital TV, Latin America, OTT, UX

Dataxis compares Europe, Latam with U.S. AVOD market
Jul 2, 2020 – According to Dataxis, within a saturating AVOD market, only a few players are standing out in terms of monthly active users: Vudu, Pluto TV, Tubi, and older players such as Hulu, Roku Channel and YouTube.
News categories: Dataxis, Digital TV, Europe, Latin America, Market Research, OTT, USA

TheViewPoint releases ad SDK for Roku publishers
Jul 1, 2020 – TheViewPoint has announced the launch of its SDK for Roku publishers, a dynamic library-based tool for CTV inventory management. The SDK allows publishers to control each ad pod on Roku.
News categories: TheViewPoint, Daniel Elad, Advertising, Digital TV, OTT, USA, Worldwide

Brat TV chooses Amagi to expand streaming TV footprint
Jun 29, 2020 – Amagi has announced that it has enabled LA-based digital media network Brat TV to distribute its content to leading streaming TV platforms – including The Roku Channel, Samsung TV Plus, and VIZIO.
News categories: Amagi, Brat TV, Srinivasan KA, Rob Fishman, Content Distribution, Digital TV, OTT, Worldwide

Qwest TV partners with Amagi for connected TV distribution
Jun 24, 2020 – Amagi has announced that Qwest TV – the largest VOD catalogue dedicated to jazz, soul, funk, classical and world music - has partnered with Amagi to distribute and monetize its music content to CTV platforms.
News categories: Amagi, Qwest TV, Srinivasan KA, Réza Ackbaraly, Content Distribution, Digital TV, OTT, Worldwide

DoubleVerify standardizes CTV app identifiers across platforms
Jun 10, 2020 – DoubleVerify has launched a transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices.
News categories: DoubleVerify, Matt McLaughlin, Dan Slivjanovski, Joe Barone, Advertising, Apps, Big Data, Digital TV, OTT, USA, Worldwide