Digital TV News: Prime Video

LG Ads study shows dramatic shift to CTV for live sports
Feb 6, 2025 – LG Ad Solutions has released findings from a study on the habits of sports viewers in the US, UK and Canada, revealing a dramatic shift toward CTV as the primary platform for live sports.
News categories: LG Ad Solutions, Michael Hudes, Advertising, Canada, Digital TV, Market Research, Streaming, UK, USA

Samba TV releases State Of Viewership report
Feb 6, 2025 – Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

Intensified competition among streaming services in Sweden
Feb 4, 2025 – According to Mediavision's latest analysis of the Swedish market, the number of paid streaming subscriptions reached a new record last year, with newer services in particular gaining market share.
News categories: Mediavision, Fredrik Liljeqvist, Digital TV, Market Research, Streaming, Sweden

46% of U.S. internet households are cord cutters
Feb 4, 2025 – According to Parks Associates, 56 million (46%) US internet households are Cord Cutters. Additionally, 12% are Cord Nevers, having never subscribed to any sort of traditional pay TV.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, TV Services, USA

Barb releases Q4 2024 UK SVOD subscription data
Feb 3, 2025 – Barb has released data from its Establishment Survey showing that 20 million UK homes (68.3%) had access to an SVOD service in Q4 2024. This is a slight dip from 20.1 million (68.8%) in Q2.
News categories: Barb, Doug Whelpdale, Digital TV, Market Research, Streaming, UK

UK visual home entertainment sector surpass £5bn for first time
Jan 27, 2025 – Data for 2024 released by the British Association for Screen Entertainment in association with the Official Charts Company confirms that video is the most popular form of entertainment in the UK.
News categories: British Association for Screen Entertainment, Official Charts Company, Liz Bales, Marie-Claire Benson, Robert Marsh, Robert Callow, Blu-ray, Digital TV, DVD, Gaming, Market Research, Streaming, TV Services, UK

TikTok and YouTube dominate video viewing for U.S. 18-35-year-olds
Jan 21, 2025 – According to Omdia, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the USA. In 2024, TikTok surpassed 1.9 billion monthly active users (MAUs) globally.
News categories: Omdia, Maria Rua Aguete, Digital TV, Latin America, Market Research, Streaming, USA, Worldwide

Record highs for YouTube, Netflix and Prime Video in December
Jan 21, 2025 – Nielsen's The Gauge for December 2024 showed a 4% increase in time spent watching TV in the U.S. versus November, with viewing on the Thanksgiving and Christmas days exceeding 100 billion minutes.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

HDR10+ Technologies announces latest ecosystem developments
Jan 8, 2025 – HDR10+ Technologies has provided an update on HDR10+ developments. New applications include everything from content creation and production to distribution and a growing number of viewing devices.
News categories: HDR10+ Technologies, Bill Mandel, Makoto Morise, ATSC 3, CES2025, Digital TV, Gaming, Streaming, UX, Worldwide