Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Freesat licenses TVbeat TV audience analytics
Mar 17, 2016 – Freesat has announced that it is working with TVbeat, a real-time cross-screen TV audience attribution company, to gain insights into how its customers are using the connected TV service.
News categories: Freesat, TVbeat, Matthew Huntington, Laurence Miall d'Aout, Advertising, Digital TV, Satellite, Set Top Box

StarHub deploys audience measurement with TeleIDEA and Nielsen
Oct 10, 2015 – TeleIDEA’s Genie Audience Measurement return path data (RPD) system has been launched by StarHub in Singapore. The system has been deployed in collaboration with Nielsen who have been commissioned to support the subscription and sale of collected data.
News categories: TeleIDEA, StarHub, Pio Cardone, Advertising, Big Data, Digital TV, Set Top Box, Singapore

Online video revenue booming in Europe
Sep 16, 2015 – A new study from IHS (NYSE: IHS) and SpotX has found that revenue across Europe from online video jumped from €22 million in 2012 to €375 million in 2015. IHS forecasts that over half of all online video advertising revenue will be generated programmatically by 2020.
News categories: IHS Inc, SpotX, Daniel Knapp, Eleni Marouli, Advertising, Digital TV, Europe, France, Germany, Italy, Market Research, Streaming

Exset launches QR Code TV app for return path purchase in unconnected homes
Sep 30, 2014 – Exset has announced the launch of a TV-based QR code app. The app provides a return path for the disconnected home by allowing advertisers to place a code in their TV advert which can be scanned by the subscriber's smartphone or tablet.
News categories: Exset, Andrew Pons, Advertising, Apps, Worldwide

Opera launches advertising solution for connected TV
Sep 9, 2014 – App publishers, Smart TV device manufacturers and pay-TV operators are now able to monetize their content by serving video advertising, on any platform, with the launch by Opera Software of the Opera TV Ads SDK.
News categories: Opera Software, Aneesh Rajaram, Advertising, Apps, Digital TV, HTML5, IBCShow, Smart TV, Worldwide

Mobile Video on LTE Surpasses 3G
Sep 3, 2014 – Citrix has released the Citrix Mobile Analytics Report for the second half of 2014. The latest report finds that mobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks.
News categories: Citrix, Mark Davis, 5G, Advertising, Digital TV, Market Research, Worldwide

TV advertising regains its mojo
Aug 20, 2014 – Global TV advertising expenditure will reach $236 billion in 2020, up by 38% - or $64 billion - from 2013 and up by 54% ($82 billion) on 2010, according to a report from Digital TV Research.
News categories: Simon Murray, Advertising, Africa, Asia, Digital TV, Digital TV Research Reports, Europe, Latin America, Market Research, Middle-East, North America, Worldwide

Mobile media revenue to approach $380 billion by 2018
Aug 4, 2014 – According to Strategy Analytics, spending on consumer mobile media services consumed via the handset (which excludes tablet spend) will rise from just above $236 Billion in 2013 to approach $380 Billion by 2018.
News categories: Strategy Analytics, Nitesh Patel, David MacQueen, Advertising, Digital TV, Market Research, Mobile, Streaming, Worldwide

Rovi entertainment discovery and monetization technologies for Grundig TVs
Mar 18, 2014 – Rovi (NASDAQ: ROVI) has announced that Grundig has signed agreements for the use of Rovi TotalGuide CE and Rovi Advertising products in Grundig LED TVs distributed in Germany, the Nordic region, Western Europe, Turkey, and Russia.
News categories: Rovi Corp, Grundig, Akin Garzanli, Pim Versteeg, Advertising, Denmark, Europe, Finland, Germany, Iceland, Middleware, Norway, Russia, Smart TV, Sweden, Turkey