Digital TV News: Frequency

Samba TV releases latest State of Viewership report
Feb 8, 2024 – According to Samba TV's latest viewership report, linear continues its decline in reach while streaming viewing has swelled. The report also gives an early look at the impact of the WGA and SAG-AFTRA strikes.
News categories: Samba TV, Ashwin Navin, Advertising, Digital TV, Market Research, USA

Nielsen expands YouTube CTV ad measurement in 11 countries
Feb 8, 2024 – Nielsen will integrate YouTube CTV measurement into Nielsen ONE Ads to measure audiences in Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand and the UK.
News categories: Nielsen, YouTube, Deirdre Thomas, Kate Alessi, Advertising, Australia, Big Data, Digital TV, Germany, India, Indonesia, Italy, Japan, Korea, Mexico, Philippines, Streaming, Thailand, UK

Equativ integrates Samba TV viewership data
Feb 5, 2024 – Equativ has announced that advertisers can now activate campaigns on its platform using Samba TV's first-party data to manage audience reach, frequency and retargeting across CTV and downstream formats.
News categories: Equativ, Samba TV, Andrew Rosenman, Aden Zaman, Advertising, Big Data, Digital TV, Smart TV, Worldwide

Comscore and Nexstar agree audience measurement deal
Jan 23, 2024 – Comscore (NASDAQ: SCOR) has reached an agreement with Nexstar (NASDAQ: NXST) to provide audience measurement metrics across Nexstar's local TV, broadcast, network and digital businesses.
News categories: Comscore, Nexstar, Jon Carpenter, Michael Biard, Advertising, Big Data, Digital TV, USA

MiQ unveils global report on advanced TV advertising
Jan 18, 2024 – MiQ has unveiled its global Advanced TV research report, which surveyed 7,000 consumers and 1,100 decision-makers across India, the US, UK, Canada, Germany, Australia, China and Singapore.
News categories: MiQ, Siddharth Dabhade, Advertising, Asia, Digital TV, Europe, Market Research, North America, Streaming

iSpot.tv launches dedicated system for tracking CTV ad consumption
Jan 9, 2024 – iSpot.tv has announced the launch of a dedicated streaming measurement offering and suite of metrics that enable advertisers and publishers to track audience consumption of CTV advertising.
News categories: iSpot.tv, Sean Muller, Advertising, CES2024, Digital TV, Streaming, Worldwide

FreeWheel releases report on 'Designing a Better Ad Pod'
Jan 10, 2024 – FreeWheel has released research results, exploring how publishers can optimize the quantity and frequency of ads in an ad pod to improve viewer experience and brand results.
News categories: FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Advertising, Digital TV, Market Research, USA

WRC-23 retains UHF for broadcasting in ITU Region 1
Dec 15, 2023 – Final agreement at WRC-23 retains broadcasting as the only primary service in the frequency band 470–694 MHz across ITU Region 1 (Europe, Middle East, Africa and parts of Asia).
News categories: EBU, ITU, Antonio Arcidiacono, Africa, Asia, Content Distribution, Digital TV, Europe, Middle-East, Regulation, Terrestrial

UK marketers expecting to increase FAST and AVOD spend
Nov 14, 2023 – According to the latest Advanced TV Uncovered study from AudienceXpress and CoLab Media Consulting, 89% of UK marketers surveyed expect to increase FAST and AVOD spend over the next 12 months.
News categories: FreeWheel, Stefanie Briec, Advertising, Digital TV, Europe, Market Research, UK