Digital TV News: Roku

Apple TV App and Apple TV+ coming to the Roku platform
Oct 15, 2019 – Roku (NASDAQ: ROKU) has announced that its users can now add the Apple TV app via the Roku Channel Store to discover and watch movies, TV shows and more, including accessing their iTunes video library and subscribing to Apple TV channels directly on Roku devices.
News categories: Roku, Apple, Scott Rosenberg, Apps, Argentina, Canada, Chile, Colombia, Costa Rica, Digital TV, El Salvador, France, Guatemala, Honduras, Ireland, Mexico, Nicaragua, OTT, Panama, Peru, Set Top Box, UK, USA

Limited reach of Apple TV+ and Disney+ hinders services’ adoption
Oct 10, 2019 – With the Apple TV+ app initially addressing only about half of the total U.S. market, the service is likely to encounter limited subscriber growth compared to competitive offerings that have a wider reach, according to IHS Markit.
News categories: IHS Markit, Fateha Begum, Digital TV, Market Research, OTT, USA

ViewLift powers Marquee TV OTT content platform
Oct 3, 2019 – ViewLift has announced an alliance with Marquee TV, and the re-launch of Marquee TV's streaming TV service for arts and culture. ViewLift is providing an end-to-end OTT solution, including analytics, content management system, and more.
News categories: ViewLift, Marquee TV, Rick Allen, Marc Kirschner, Apps, Digital TV, OTT, UK

Streaming eclipses traditional TV among U.S. adult streamers
Sep 25, 2019 – The share of U.S. adult TV viewers who stream at least some of their TV content has plateaued at around 65%, according to Horowitz Research. Among the 2 in 3 adult Americans who stream, however, there is a growing reliance on streamed content.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, OTT, USA

Roku and Innovid partner on TV campaign analytics
Sep 23, 2019 – Roku (NASDAQ: ROKU) and Innovid have announced an analytics solution to measure demographic reach and frequency for TV campaigns on the Roku platform, and on Linear TV. The solution marries data from Roku’s active accounts with Innovid’s OTT ad serving footprint.
News categories: Roku, Innovid, Alison Levin, Jessica Hogue, Mike Law, Advertising, Big Data, Digital TV, USA

Roku OS 9.2 to begin rollout
Sep 19, 2019 – Roku (NASDAQ: ROKU) has announced that Roku OS 9.2 will start rolling out to Roku devices in the coming weeks. The software update focuses on getting customers to content quickly and adds new ways to control the home entertainment experience.
News categories: Roku, Ilya Asnis, Middleware, OTT, Set Top Box, Smart TV, USA, Worldwide

Roku announces new streaming player line-up for UK
Sep 19, 2019 – Roku (NASDAQ: ROKU) has unveiled its 2019 streaming player lineup for the United Kingdom. Roku is launching a redesigned Roku Express and new to the UK line-up is the Roku Premiere which delivers 4K streaming with HDR.
News categories: Roku, Lloyd Klarke, OTT, Set Top Box, UK

Roku releases U.S. cord-cutting study
Sep 18, 2019 – The Roku (NASDAQ: ROKU) study predicts that around 60 million TV households will access video on their TV exclusively through streaming within the next five years. If this happens, streamers will surpass traditional Pay TV viewers for the first time.
News categories: Roku, Matthew Anderson, Digital TV, Market Research, OTT, USA

Liberty Latin America selects TiVo for roll out in Puerto Rico
Sep 13, 2019 – TiVo (NASDAQ: TIVO) has announced that Liberty Latin America has selected TiVo’s Next-Gen Platform for its video customers in Puerto Rico. Liberty Latin America also plans to launch the platform in other markets across Latin America.
News categories: TiVo Corp, Liberty Latin America, Dave Shull, Vivek Khemka, Cable TV, Digital TV, Latin America, Puerto Rico, Set Top Box, UX