Digital TV News: Roku

Pixalate releases Q4 2024 CTV device market share reports
Jan 30, 2025 – Pixalate has released its Q4 2024 CTV Device Market Share Reports for the UK, US, Canada and Mexico. The reports provide data on the top CTV devices in each country by quarterly market share.
News categories: Pixalate, Advertising, Canada, Digital TV, Market Research, Mexico, Set Top Box, Smart TV, Streaming, UK, USA

UK visual home entertainment sector surpass £5bn for first time
Jan 27, 2025 – Data for 2024 released by the British Association for Screen Entertainment in association with the Official Charts Company confirms that video is the most popular form of entertainment in the UK.
News categories: British Association for Screen Entertainment, Official Charts Company, Liz Bales, Marie-Claire Benson, Robert Marsh, Robert Callow, Blu-ray, Digital TV, DVD, Gaming, Market Research, Streaming, TV Services, UK

Comcast Xfinity launches $70 sports & news video package
Jan 23, 2025 – Comcast has launched Sports & News TV, a video package for Xfinity Internet customers that brings together live news, top sporting events, hit movies and shows, and primetime TV all in one place.
News categories: Comcast, John Dixon, Cable TV, Digital TV, USA

MRC accredits Nielsen Big Data + Panel TV measurement
Jan 22, 2025 – The Media Rating Council has accredited Nielsen's Big Data + Panel National TV measurement. Big Data + Panel combines Nielsen's representative panel measurement with data from STBs and smart TVs.
News categories: Nielsen, Media Rating Council, Karthik Rao, George Ivie, Paul Ballew, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA

Record highs for YouTube, Netflix and Prime Video in December
Jan 21, 2025 – Nielsen's The Gauge for December 2024 showed a 4% increase in time spent watching TV in the U.S. versus November, with viewing on the Thanksgiving and Christmas days exceeding 100 billion minutes.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

DIRECTV introduces MySports sports streaming service
Jan 14, 2025 – DIRECTV has introduced MySports, a sports pack for fans looking for 24-7 sports. At launch, MySports includes 40 sports and broadcast channels and is initially available in 24 U.S. metro areas.
News categories: DIRECTV, Bill Morrow, Digital TV, Streaming, USA

Roku exceeds 90 million streaming households
Jan 7, 2025 – Roku surpassed 90 million streaming households in the first week of January 2025. As the top selling TV OS for over five years in the U.S., Roku is in nearly half of all U.S. broadband households.
News categories: Roku, Anthony Wood, Digital TV, Market Research, Streaming, USA, Worldwide

Roku offers partners access to data from its TV OS
Jan 6, 2025 – Roku (NASDAQ: ROKU) has launched Roku Data Cloud, which allows partners to access data from Roku's TV operating system, making planning, optimization, and measurement more transparent.
News categories: Roku, Miles Fisher, Sam Bloom, Chandra Cirulnick, Krista Panoff, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, TV OS, USA, Worldwide

Comcast to launch cross-publisher advertising solution
Jan 6, 2025 – Comcast has announced Universal Ads, allowing advertisers to buy premium video as easily as they buy from social media platforms. Universal Ads is built on FreeWheel's ad technology.
News categories: Comcast Advertising, FreeWheel, Universal Ads, James Rooke, James Borow, Mark Marshall, Gary Vaynerchuk, Jeff Collins, Advertising, CES2025, Digital TV, USA