Digital TV News: Roku

DoubleVerify unmasks CTV ad fraud scheme, CycloneBot
Feb 28, 2024 – DoubleVerify has revealed the identification and mitigation of CycloneBot, a malicious bot capable of generating up to 250 million falsified ad requests and spoofing around 1.5 million devices daily.
News categories: DoubleVerify, Roku, Mark Zagorski, Roy Rosenfeld, Louqman Parampath, Advertising, Digital TV, Streaming, Watermarking, Worldwide

Pixalate releases Q4 2023 CTV SSP market share reports
Feb 28, 2024 – Pixalate has released Q4 2023 reports ranking SSPs based on their share of open programmatic ads sold on apps in the Apple TV, Roku, Samsung TV Smart Hub and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Europe, Latin America, Market Research, North America, Streaming

A3SA releases new DVR content protection specification
Feb 26, 2024 – A new digital video recorder (DVR) specification is now available to licensees of the A3SA content protection technology that is being deployed in the U.S. with the launch of NEXTGEN TV.
News categories: A3SA, Ron Wheeler, ATSC 3, Content Protection, Digital TV, DVR, USA

U.S. TV viewing hits four-year high in January
Feb 20, 2024 – Nielsen's January 2024 report of The Gauge has revealed that January TV viewing levels soared with January producing nine of the 10 highest daily streaming levels ever.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Pixalate releases Q4 2023 CTV device market share report
Feb 22, 2024 – Pixalate has released its Q4 2023 CTV Device Global Market Share Report. The report analyzes global data to break down the top CTV devices in each region by quarterly market share.
News categories: Pixalate, Digital TV, Market Research, Streaming, Worldwide

Pixalate releases Q4 2023 CTV ad supply chain trends report
Feb 20, 2024 – Pixalate has released its Q4 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report analyzes the state of open programmatic CTV advertising from October through December 2023.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, TV OS, Worldwide

Roku surpasses 80 million active accounts
Feb 15, 2024 – Roku (NASDAQ: ROKU) now has more than 80 million active accounts. Viewer engagement is also at a record high—for the first time, more than 100 billion hours were streamed on the platform in 2023.
News categories: Roku, Anthony Wood, Digital TV, Streaming, USA, Worldwide

U.S. home entertainment spending up 16.8% in 2023
Feb 7, 2024 – According to DEG, overall U.S. consumer spending on digital and physical home entertainment formats in 2023 was $43 billion, a 16.8% increase from the almost $37 billion consumers spent in 2022.
News categories: Digital Entertainment Group, Digital TV, DVD, Market Research, Streaming, USA

46% of U.S. pay-TV subs interested in adding Smart Home services
Feb 6, 2024 – Parks Associates' research reveals that 46% of U.S. pay-TV subscribers find home control and interactive features, provided through their TV service, appealing or very appealing.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Smart Home, USA