Digital TV News: Roku

Dataxis compares Europe, Latam with U.S. AVOD market
Jul 2, 2020 – According to Dataxis, within a saturating AVOD market, only a few players are standing out in terms of monthly active users: Vudu, Pluto TV, Tubi, and older players such as Hulu, Roku Channel and YouTube.
News categories: Dataxis, Digital TV, Europe, Latin America, Market Research, OTT, USA

Brat TV chooses Amagi to expand streaming TV footprint
Jun 29, 2020 – Amagi has announced that it has enabled LA-based digital media network Brat TV to distribute its content to leading streaming TV platforms – including The Roku Channel, Samsung TV Plus, and VIZIO.
News categories: Amagi, Brat TV, Srinivasan KA, Rob Fishman, Content Distribution, Digital TV, OTT, Worldwide

Qwest TV partners with Amagi for connected TV distribution
Jun 24, 2020 – Amagi has announced that Qwest TV – the largest VOD catalogue dedicated to jazz, soul, funk, classical and world music - has partnered with Amagi to distribute and monetize its music content to CTV platforms.
News categories: Amagi, Qwest TV, Srinivasan KA, Réza Ackbaraly, Content Distribution, Digital TV, OTT, Worldwide

DoubleVerify standardizes CTV app identifiers across platforms
Jun 10, 2020 – DoubleVerify has launched a transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices.
News categories: DoubleVerify, Matt McLaughlin, Dan Slivjanovski, Joe Barone, Advertising, Apps, Big Data, Digital TV, OTT, USA, Worldwide

Roku announces shopper data program
Jun 8, 2020 – Roku (Nasdaq: ROKU) has launched a shopper data program to make TV advertising more precise and measurable. Kroger Precision Marketing (KPM) is to initially build targeting and attribution tools.
News categories: Roku, Kroger Precision Marketing, Alison Levin, Cara Pratt, Advertising, Big Data, Digital TV, OTT, USA

TCL launches televisions with Android TV in the U.S.
Jun 5, 2020 – TCL has announced that it will offer TCL TVs featuring Android TV in the U.S. Leveraging its years-long mobile device partnership with Google, TCL's new televisions diversify the company's product lineup.
News categories: TCL, Shalini Govil-Pai, Android TV, Digital TV, Smart TV, USA

80% of U.S. TV households have at least one Connected TV device
Jun 5, 2020 – According to Leichtman Research Group (LRG), 80% of U.S. TV households have at least one connected TV device, including connected Smart TVs, stand-alone streaming devices, connected video game systems, and/or connected Blu-ray players.
News categories: Leichtman Research, Bruce Leichtman, Blu-ray, Digital TV, Games Console, Market Research, OTT, Set Top Box, Smart TV, USA

67% of US broadband households using at least one connected video device
May 19, 2020 – New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR.
News categories: Parks Associates, Kristen Hanich, Blu-ray, Digital TV, DVR, Games Console, Market Research, OTT, Set Top Box, Smart TV, USA

Conviva releases quarterly State of Streaming report
May 5, 2020 – Conviva has released its quarterly State of Streaming report for Q1 2020, revealing large increases in viewing, a significant rise in missed advertising opportunities, unexpected social leaders on TikTok and the continued dominance of Roku in the connected TV space.
News categories: Conviva, Bill Demas, Digital TV, Market Research, OTT, Worldwide