Digital TV News: Roku

Nielsen adds Roku to its Digital Content Ratings
Oct 26, 2021 – Roku (NASDAQ: ROKU) and Nielsen (NYSE: NLSN) have announced Roku has now enabled publishers to measure channel content on Roku devices within the Nielsen Digital Content Ratings (DCR) service.
News categories: Nielsen, Roku, Ameneh Atai, Louqman Parampath, Advertising, Big Data, Digital TV, Streaming, USA

Redbox completes business combination with Seaport Global Acquisition Corp.
Oct 22, 2021 – Redbox (NASDAQ: RDBX) has completed its business combination with Seaport Global Acquisition Corp. (NASDAQ: SGAM). Redbox's common stock and warrants are expected to begin trading on NASDAQ on Monday, October 25, 2021.
News categories: Redbox, Galen Smith, Digital TV, MandA, Streaming, USA

Pixalate releases report on open programmatic CTV advertising trends
Oct 20, 2021 – Pixalate has released a report providing looking at open programmatic CTV ad spend trends by global region, ad fraud (IVT) in open programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide

OTT now at 82% consumer saturation in the U.S.
Oct 14, 2021 – Resonate has issued research on the streaming media behaviors of American TV consumers. According to data from its Ignite platform, 82% of U.S. consumers now watch some form of OTT content, with only 55% still watching cable TV.
News categories: Resonate, Digital TV, Market Research, USA

MultTV and MwareTV launch multi-tenant TV as a Service in Brazil
Oct 18, 2021 – MwareTV has announced the formation of a partnership with shared services provider MultTV. Based in Brazil, MultTV will offer MwareTV's IPTV/OTT platform to its Brazilian ISPs as well as other service providers.
News categories: MwareTV, MultTV, Sander Kerstens, Luiz Gewers, Brazil, Content Distribution, Digital TV, IPTV

discovery+ to launch in Canada on October 19
Oct 12, 2021 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has announced that discovery+ will launch in Canada on October 19. The service is available at Can$4.99 (~USD$4) per month, with an ad-free version for Can$6.99 monthly.
News categories: Discovery, Inc, Corus Entertainment, JB Perrette, Doug Murphy, Advertising, Canada, Digital TV, Streaming

Nielsen relaunches streaming measurement suite
Oct 7, 2021 – Nielsen (NYSE: NLSN) is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.
News categories: Nielsen, Deirdre Thomas, Advertising, Big Data, Digital TV, Streaming, USA

4 in 5 Canadians classify themselves as TV streamers
Oct 6, 2021 – TV streaming popularity continues to rise with 4 in 5 Canadians classifying themselves as TV streamers (versus 3 in 4 who pay for traditional TV), according to The Streaming Decade survey released by Roku (NASDAQ: ROKU).
News categories: Roku, Mirjam Laux, Christina Summers, Canada, Digital TV, Market Research, Streaming

Roku releases UK consumer TV viewing report
Oct 6, 2021 – Roku has revealed the results of its study of UK consumer TV viewing. Nine in 10 survey respondents said they are TV streamers with only seven in 10 saying they use use traditional pay-TV services.
News categories: Roku, Mirjam Laux, Broadcast, Digital TV, Market Research, Streaming, UK