Digital TV News: Amanda Tarpey
Nielsen launches global measurement for YouTube mobile app
Jun 3, 2019 – Nielsen has announced that it has expanded advertising measurement on YouTube’s mobile app to 26 additional markets. Now available in 34 markets, the service provides cross-device measurement of advertising audiences across computer and mobile devices.
News categories:
Nielsen, Amanda Tarpey, Advertising, Belgium, Big Data, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, OTT, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey, UAE
Nielsen enhances cross-platform campaign measurement across TV and digital
Jan 7, 2019 – Nielsen has announced the launch of enhanced cross-platform campaign measurement of advertising inventory, delivering clients insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television.
News categories:
Nielsen, Amanda Tarpey, Advertising, Digital TV, USA, Worldwide
FreeWheel and Innovid integrate new Nielsen Qualified Ad Audience solution
Sep 25, 2018 – Nielsen has announced that FreeWheel and Innovid will integrate its Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both will be able to provide marketers with greater confidence in their digital advertising and content investments.
News categories:
Nielsen, FreeWheel, Innovid, Amanda Tarpey, James Rooke, Andrew King, Advertising, Digital TV, USA, Worldwide
DISH enlists Nielsen to power advanced advertising across Sling TV
Sep 20, 2018 – Nielsen has announced that DISH Media Sales has selected Nielsen to provide digital measurement on Sling TV and data segments for addressable advertising across both DISH TV and Sling TV inventory. Marketers will now be able to use Digital Ad Ratings to evaluate delivery to target demographics on Sling TV using audience measurement metrics.
News categories:
Nielsen, DISH Media Sales, Amanda Tarpey, Kemal Bokhari, Advertising, Big Data, Digital TV, OTT, USA
Latest News
- Amazon announces new Fire TV devices and redesigned UX
- ENENSYS announces ATSC 3.0 head end for hybrid delivery
- AdLedger pilots OTT video ad deployment using blockchain
- VR market to grow despite pandemic blow to location-based segment
- Graham Media renews with Comscore for TV measurement
- 317 million SVOD subscriptions for the U.S. in 2025
- Clearcable adds Minerva Networks IPTV platform to offering
- Amino helps Colsecor add SENSA OTT to legacy set-top boxes
- 3SS provides technology for STINGTV app from Yes
- Discovery acquires assets of adtech start-up AdSparx
- SimulTV picks Limelight Edge services for global video delivery
- U.S. pay TV suffers historic cord-cutting
- SpotX unveils programmatic solutions for linear Addressable TV
- Sluggish growth expected for pay TV in India
- Vubiquity secures content services agreement with Liberty Global
- TV panel prices could rise by around 10% QoQ in 4Q20
- TV Red Digital chooses Anevia and Viaccess-Orca for ISP TV platform
- Azam TV extends contract and takes additional capacity with Eutelsat
- Comscore expands global Connected TV footprint with Samba TV
- Irdeto brings enhanced security services to Forthnet