Digital TV News: YouTube

Barb to start reporting TV-set viewing of YouTube channels
Feb 26, 2025 – Barb, with Kantar Media, has expanded its measurement of the YouTube content that people watch on TV sets, selecting 200 YouTube channels that will become part of its daily audience reporting.
News categories: Barb, Kantar Media, Justin Sampson, Lucy Bristowe, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

Comscore expands YouTube CTV measurement internationally
Feb 20, 2025 – YouTube CTV platform reach and volumetrics, covering video views and duration, will be included in Comscore's (NASDAQ: SCOR) Video Metrix Multi-Platform in Canada, France, Spain and Malaysia.
News categories: Comscore, Jen Carton, Advertising, Big Data, Canada, Digital TV, France, Malaysia, Spain, Streaming

Sky Link TV launches streaming platform with Bitcentral
Feb 11, 2025 – Sky Link TV has adopted Bitcentral's ViewNexa streaming platform. With ViewNexa, Sky Link TV's app stepped up its capacity to deliver content on iOS, Android, Roku, mobile, web, and soon tvOS and FireTV.
News categories: Bitcentral, Sky Link TV, Sam Kamel, Terry Cheng, Apps, Content Distribution, Digital TV, Streaming, USA

Samba TV releases State Of Viewership report
Feb 6, 2025 – Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

TikTok and YouTube dominate video viewing for U.S. 18-35-year-olds
Jan 21, 2025 – According to Omdia, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the USA. In 2024, TikTok surpassed 1.9 billion monthly active users (MAUs) globally.
News categories: Omdia, Maria Rua Aguete, Digital TV, Latin America, Market Research, Streaming, USA, Worldwide

Record highs for YouTube, Netflix and Prime Video in December
Jan 21, 2025 – Nielsen's The Gauge for December 2024 showed a 4% increase in time spent watching TV in the U.S. versus November, with viewing on the Thanksgiving and Christmas days exceeding 100 billion minutes.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

HDR10+ Technologies announces latest ecosystem developments
Jan 8, 2025 – HDR10+ Technologies has provided an update on HDR10+ developments. New applications include everything from content creation and production to distribution and a growing number of viewing devices.
News categories: HDR10+ Technologies, Bill Mandel, Makoto Morise, ATSC 3, CES2025, Digital TV, Gaming, Streaming, UX, Worldwide

MPA unveils Asia-Pacific video industry key trends
Jan 8, 2025 – Media Partners Asia (MPA) has released its 2025 report on the Asia-Pacific video and broadband market, revealing major growth drivers and significant shifts in the industry landscape.
News categories: Media Partners Asia, Vivek Couto, Advertising, Asia, Broadband, Broadcast, Digital TV, Market Research, Streaming

Whale TV announces profit sharing program for TV brands
Jan 7, 2025 – Whale TV is starting the rollout of Whale OS 10. The company is also introducing a profit share program which compensates OEMs for every TV set shipped, along with a share of platform revenue.
News categories: Whale TV, Jason He, Advertising, CES2025, Digital TV, Smart TV, Streaming, TV OS, Worldwide