Europe Digital TV News

Vodafone España adopts targeted content promotion from TiVo
Apr 13, 2021 – TiVo (Nasdaq: XPER) has announced that Vodafone España has enabled TiVo’s Sponsored Discovery product across the Vodafone TV (VTV) platform in Spain, giving content owners a new way to promote content on the platform.
News categories: TiVo, Vodafone, Advertising, Digital TV, IPTV, Set Top Box, Spain, UX

ACCESS licenses Ligada iSuite for NetFront Browser BE HbbTV testing
Apr 12, 2021 – ACCESS has licensed Ligada iSuite from Eurofins to ensure that its NetFront Browser BE provides a compliant platform for CE manufacturers offering Android and Linux based HbbTV Smart TVs and broadcaster OTT services.
News categories: ACCESS Europe, Eurofins, Dr. Neale Foster, Dr. Bob Campbell, Android TV, Digital TV, HbbTV, HTML5, QoE, Smart TV, UK, Worldwide

PubMatic to integrate Samba TV data for CTV audience targeting
Apr 9, 2021 – Samba TV's first-party Connected TV data will be integrated with PubMatic's (Nasdaq: PUBM) advertising platform to provide media buyers with omniscreen targeting in the United Kingdom, Germany, Italy, and France.
News categories: Samba TV, PubMatic, Ashwin Navin, David Barker, Emma Newman, Advertising, Big Data, France, Germany, Italy, Smart TV, Streaming, UK

2021 shaping up to be year of programmatic TV advertising in Europe
Apr 8, 2021 – According to a Hoppr commissioned survey, 87.4% of senior executives at communications service providers agree that programmatic advertising delivered through TVs and STBs will be an important source of revenue in Europe.
News categories: Hoppr, Cyril Daoud, Advertising, Digital TV, Europe, Market Research, Set Top Box, Smart TV

Western Europe pay TV subscribers to fall by 4 million
Apr 8, 2021 – According to Digital TV Research, the number of Western European pay TV subscribers will fall by 4 million between 2020 and 2026 to 103 million. IPTV is the top pay TV platform by subscribers.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research

Spain gives international travel authorisation for MWC21
Apr 7, 2021 – The GSMA and the Government of Spain have announced an agreement to allow MWC21 Barcelona registrants to enter Spain to attend the in-person event. MWC21 Barcelona will also be a hybrid event for the first time.
News categories: GSMA, John Hoffman, Mobile, MWC24, Spain, Worldwide

Finecast extends TV reach with new UK ad inventory partners
Apr 7, 2021 – Finecast has extended its UK inventory beyond traditional broadcasters with the onboarding of four new supply partners, Roku, Rakuten, Pluto and YuppTV, enabling advertisers to further extend their reach to consumers.
News categories: Finecast, Harry Harcus, Advertising, Digital TV, Streaming, UK

Delta Fiber selects Agama video monitoring and analytics
Apr 7, 2021 – Delta Fiber Netherlands has chosen Agama's end-to-end video monitoring and analytics solution to be deployed across its video delivery network and across all device types (STB, iOS, Android and web).
News categories: Agama, Delta Fiber Netherlands, Mikael Dahlgren, Bart Smeels, Apps, Digital TV, IPTV, Netherlands, QoE, Set Top Box

Ekstraklasa chooses Red Bee as technology partner for Ekstraklasa.TV
Apr 6, 2021 – Ekstraklasa, the Polish top tier football league, has chosen Red Bee Media as technology partner for the development of its Ekstraklasa.TV streaming platform. The evolution of Ekstraklasa.TV will commence this season.
News categories: Red Bee, Ekstraklasa, Steve Nylund, Marcin Animucki, Apps, Content Distribution, Digital TV, Poland, Worldwide