EU (European Union) Digital TV News

R2B2 introduces ad targeting by TV brand and model in the Czech Republic
Aug 29, 2018 – R2B2 has announced that an eighth way of targeting ads, by specific TV brand and model, is now available when buying HbbTV ads programmatically through the R2B2 Multiscreen network. Skylink was the first to use it in a campaign.
News categories: R2B2, Skylink, David Kratochvíl, Tomáš Jelínek, Advertising, Czech Republic, Digital TV, HbbTV, Smart TV

R2B2 launches content targeting on HbbTV in Slovakia
Aug 28, 2018 – Now there is a new targeting option for programmatic advertising on HbbTV in Slovakia. Advertisers can target viewers based on the content they are watching. So far, it is available on three TV stations: Markíza, Doma, and Dajto.
News categories: R2B2, David Kratochvíl, Advertising, Digital TV, HbbTV, Slovakia

Eastern European OTT revenues to triple
Aug 21, 2018 – According to Digital TV Research, OTT TV episode and movie revenues for Eastern European countries will reach $3.51 billion in 2023; more than triple the $1.01 billion recorded in 2017. Russia will then account for 40% of the region’s OTT revenues.
News categories: Digital TV Research, Simon Murray, Czech Republic, Digital TV, Europe, Market Research, Poland, Romania, Russia, Streaming, Subscribers, Ukraine

Telaria integrates Nielsen digital ad ratings
Aug 14, 2018 – Telaria (NYSE: TLRA) has announced that it has integrated Nielsen’s Digital Ad Ratings (DAR) to activate comprehensive, next-day views of digital audience performance in the platform, offering TV-comparable industry standards for digital video inventory.
News categories: Telaria, Nielsen, Mark Zagorski, Sean Holzman, Advertising, Big Data, Digital TV, Sweden, Worldwide

Europeans spending two more hours a month watching on-demand video
Aug 13, 2018 – As viewers continue to shift to viewing television content on an on-demand basis, TV and video consumption is changing across the leading five European markets, according to IHS Markit (Nasdaq: INFO).
News categories: IHS Markit, Fateha Begum, Rob Moyser, Digital TV, France, Germany, Italy, Market Research, Spain, Streaming, UK

Vimmi provides OTT and CDN solutions for Pro TV's AVOD platform in Romania
Aug 5, 2018 – Vimmi Communications and Romania's Pro TV, have joined forces to launch a project which includes the implementation and integration of Vimmi’s OTT and CDN solutions with ProTV’s AVOD platfrom, ProTV Plus.
News categories: Vimmi, Pro TV, Eitan Koter, Dr. Hendrik von der Linden, Advertising, Content Distribution, Digital TV, Romania, Streaming, UX

RTL Netherlands selects video platform from Piksel
Jul 30, 2018 – Piksel has announced that it has been selected by RTL Netherlands to be a part of the broadcaster’s OTT TV services. Piksel is working with RTL to develop a destination that brings together all of its most popular linear and on-demand viewing in one place.
News categories: Piksel, RTL, Kristan Bullett, Giovanni Piccirilli, Content Distribution, Digital TV, Netherlands, Streaming

Pay-TV and video see rising demand throughout the German-speaking territories
Jul 25, 2018 – Pay-TV and video services continue to record rising demand throughout the German-speaking territories and are investing to an increasing extent in local in-house productions. These are the key findings of market analysis presented by VAUNET - the German Media Association (formerly VPRT).
News categories: VAUNET, Frank Giersberg, Hannes Heyelmann, Katharina Behrends, Marcus Ammon, Dr. Patrick Hörl, Susanne Aigner-Drews, Austria, Digital TV, Germany, Market Research, Streaming, Subscribers, Switzerland

OTT usage among M7 subscribers grows by 30%
Jul 24, 2018 – The addition of OTT services to DTH and IPTV distribution proves to be a successful move for M7 Group. Meeting the rapidly growing subscriber demand to watch content at any time on any device, OTT is now an essential part of M7’s hybrid TV offering, both for linear and on-demand content.
News categories: M7 Group, Bill Wijdeveld, Digital TV, Mobile, Netherlands, Streaming, Subscribers