Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

ProSiebenSat.1 and RTL Deutschland establish addressable TV JV
Jun 5, 2019 – Mediengruppe RTL Deutschland and ProSiebenSat.1 have entered into a partnership that will enable advertisers to target relevant audiences, in the area of addressable TV and online video, across their complete portfolios with just a few clicks.
News categories: ProSiebenSat.1, RTL Deutschland, Matthias Dang, Thomas Wagner, Advertising, Big Data, Digital TV, Germany

4C expands partnership with Placed for TV and OTT audiences & measurement
Jun 5, 2019 – 4C has announced the growth of its partnership with Placed. Advertisers can now leverage Placed data in the Scope by 4C platform to define audiences for TV and OTT, as well as measure the lift in store visits due to ad exposure.
News categories: 4C Insights, Placed, Lance Neuhauser, David Shim, Advertising, Big Data, Digital TV, USA

Catalina and Samba TV partner to transform media and measurement landscape
Jun 4, 2019 – Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights. The pair will build analytics tools that improve media buying and selling across all marketing channels, including in-store, digital, mobile OTT and linear TV.
News categories: Samba TV, Catalina, Ashwin Navin, Howard Shimmel, Jerry Sokol, Dr. Wes Chaar, Advertising, Big Data, Streaming, USA

SK Telecom demonstrates in-car 5G-ATSC 3.0 broadcasting
Jun 4, 2019 – SK Telecom (NYSE: SKM) has announced that it, together with Sinclair Broadcast Group and Harman International Industries, has demonstrated next-generation TV broadcasting by combining an ATSC 3.0-based broadcast system with SK Telecom’s 5G network.
News categories: SK Telecom, Sinclair Broadcast, Harman International, Park Jin-hyo, Chris Ripley, 5G, Advertising, ATSC 3, Automotive, Content Distribution, Digital TV, Korea, Terrestrial, USA

Extreme Reach launches Sell-Side ad distribution platform
Jun 3, 2019 – Extreme Reach (ER) has announced the launch of AdBridge for Sellers. AdBridge for Sellers connects the buy and sell sides to simplify the distribution of ad creative to every serving point: OTT, VOD, CTV, Digital and linear TV.
News categories: Extreme Reach, Bunker Sessions, Tim Conley, Advertising, Digital TV, USA

Nielsen launches global measurement for YouTube mobile app
Jun 3, 2019 – Nielsen has announced that it has expanded advertising measurement on YouTube’s mobile app to 26 additional markets. Now available in 34 markets, the service provides cross-device measurement of advertising audiences across computer and mobile devices.
News categories: Nielsen, Amanda Tarpey, Advertising, Belgium, Big Data, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Streaming, Taiwan, Thailand, Turkey, UAE

Portugal's SAPO adopts AppNexus ad technology
Jun 3, 2019 – AppNexus and SAPO (Altice Portugal group) have announced that SAPO will adopt AppNexus’ full suite of products supporting the buying and selling of digital advertising, including the AppNexus Publisher Ad Server, the Supply Side Platform (SSP) and the Demand-Side Platform (DSP).
News categories: AppNexus, SAPO, Remi Boudard, Filipa Martins, Advertising, Portugal

FreeWheel's Blockgraph presents data-driven TV survey results
May 30, 2019 – Blockgraph (Nasdaq: CMCSA) has released a whitepaper on the future of data driven TV. The paper offers practical advice for companies moving towards the data-driven future and explores the current approaches for data sharing in the TV industry.
News categories: Blockgraph, FreeWheel, Jason Manningham, Dave Clark, Advertising, Big Data, Digital TV, Market Research, USA

Rogers Media and Contobox launch R.E.D. Contobox ad platform
May 30, 2019 – Rogers Media and Contobox have announced a partnership with the launch of R.E.D. Contobox, a data-driven, high-engagement advertising platform that brings clients’ campaigns to life, transforming static digital ads through interactive features, animation, and video.
News categories: Rogers Media, Contobox, Al Dark, Petar Bozinovski, Advertising, Big Data, Canada, Digital TV